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Demo videos are an effective tool to highlight the benefits of a product or service and show it to the client. Presenting information through video is now at the peak of popularity and helps to increase the reputation of the brand.

Here are six reasons why video content matters now more than ever:

Video is a great way to talk about your product or service. Video content is a useful tool to help potential buyers get more information. The use of video content helps improve the user's understanding of the product or service.

Customers will buy your product only when they understand how to use it and how it is useful. Unsurprisingly, video content is a good tool for this, as the visual element helps companies clearly explain how things work.

There are many technologies that allow you to create a good video quickly and without a big budget. Not only that, the apps make it easy to create captivating videos at a low cost.

Marketers have many options for using video content. This means it's easy to find a method that fits your company's marketing goals. While YouTube is the obvious place to start making videos, there are other sites out there, the choice is yours.

People love videos. Just as technology has made it easier to record video, it has also made watching video content incredibly convenient and fast. Getting new information has become as accessible as possible.

Videos have a positive effect on SEO. Uploading YouTube videos targeted to general search terms can be a good way to get your business on the first page of Google. This is because Google places YouTube videos at the top of the page for many search queries.

So, here are some great reasons for you to incorporate video into your marketing efforts or learn how to create quality videos. But how do you actually make your video attractive and optimized? Here are some tips.

First of all, determine what is the ideal video length for your platform. Each platform has its own ideal timing:

TikTok: 15 seconds

Instagram: 30 seconds

Twitter: 45 seconds

Facebook: 1 minute

YouTube: 2 minutes

According to a HubSpot Research report:

- more than 50% of consumers want to watch videos from brands more than any other type of content.

- video has a positive effect on the conversion rate and can increase it by more than 80%;

- mentioning the word "video" in the subject of the letter increases its viewing by 19%;

- According to a YouTube survey, 50% of users said they can't imagine their life without videos;

- 55% of consumers use video to make a purchase decision;

- 80% of marketers use visual assets in their social media marketing.

- 62% of people agreed to show more interest in a product after seeing it in a Facebook story;

- Videos are published 20 times more often than any other content format in LinkedIn channels.

In order to get a client to take a targeted action after watching a video, you need to make sure that you meet their expectations. The more you can tailor your demos to your audience, the better.

Keep your video quality high so you can grab the attention of new customers. Fonts, visuals - everything should be clear to the viewer. The video should leave a good impression and a desire to watch it again.

Do not be afraid to experiment and introduce creative ideas, because it is these videos that carry a special idea that are distributed on the Internet in a couple of days and gain millions of views.

Create an intriguing intro to make viewers want to click through to your video. Fighting for attention is not an easy task, but it can be done. Research the interests and needs of your target audience when creating demos. Even the most interesting video can be overlooked by a boring and poorly thought-out intro.

Use a script. This will save you a lot of time and help you make sure that you have provided all the necessary information without missing important details.

Resist the temptation to fill the video with information. This will make your product or service look more complex than it really is, and sometimes it's good to leave some questions unanswered so viewers feel the need to reach out to you.

If you haven't used videos before, the best place to start is with tutorials. Whether you're showing a technical process for a new product feature or teaching your new colleague how to use email, videos are a great way to communicate. Over half of the most common types of videos marketers invest in instructional videos. This gives you a lot of good video topics to start with.

Video is a popular form of communication in the world, and it is unlikely that anything will change in the near future. In an impersonal digital world, we simply need to create a strong connection with our customers. Video isn't just about entertainment, it's truly one of the most powerful ways to get to know your audience and give them an idea of ​​what you're doing. It is important to focus not only on profit and product, but to share your own philosophy and offer valuable information. The more people learn about your positive aspects, the more likely they are to stay with you.

In a rapidly changing world, it's important to use methods that will help you differentiate your product or service from the ones that are already vying for your potential customer's attention. Video marketing has certainly proven to be a powerful and effective part of a marketing strategy - now more than ever.

When used effectively, video marketing can be a great way to promote your business and build brand awareness. It's also a great method of meeting the needs and interests of your chosen target segment and providing content you know they'll interact with. Do not miss the opportunity to become better and delight your customers!

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