BOPIS: BUY ONLINE — COLLECT IN STORE!
The development of e-commerce has fostered a constant exploration of innovative solutions to meet consumer preferences. One such strategy that has attracted considerable attention is BOPIS - buy online - pick up in-store.
Everybody knows the situation when you come to the supermarket and can't find what you need. Or queues at the checkout make you nervous and return home depressed.
Not surprisingly, many consumers choose to shop online to avoid these situations. But that doesn't mean that offline shopping ceases to exist.
BOPIS (Buy Online Pick Up In-Store) is the perfect solution for retailers to combine the strengths of online and offline shopping.
How does BOPIS work for customers?
- Making an online purchase. The customer makes a purchase online on the website or in a special app, selecting the desired store. The entire product range and the nearest stores are available online.
- Store prepares the order. An employee of the store receives the order and prepares it for transfer. When the order is ready - the customer can receive a message, which speeds up the process of receiving the goods and simplifies communication.
- Customer receives the order. When the customer arrives at the location to pick up the goods, he or she can use one of several BOPIS options. Some retailers make deliveries to the customer's parking spot. Other stores offer in-store pickup by visiting customer service or using automated mailboxes.
What benefits will a business get from BOPIS?
1. Fast and flexible service.
It's important to give customers delivery choices and demonstrate flexibility. BOPIS allows customers to get the goods much faster than if they were expecting home delivery. This way they can place an order through the online store and then pick up their goods during their lunch break or after work. By offering a BOPIS service, you are guaranteed to increase customer satisfaction.
2. Reducing abandoned baskets.
The main reasons why online shoppers leave their baskets without buying are doubts that the product will satisfy them and long delivery times. Customers who buy online and pick up in-store experience more freedom, as they can check the goods on the spot.
With BOPIS, an alternative delivery option, companies can help customers bypass the unpleasant aspects of online shopping.
3. Increasing store visitors.
With the help of BOPIS, retailers can bridge the gap between online and offline stores to bring back customers. It should be noted that most customers make additional purchases when they pick up the product in the store. This is a big advantage for retailers trying to find effective methods to increase the number of customers.
Customers consistently value convenience and speed of delivery, so retailers are adopting the BOPIS model to compete with large companies and leverage their offline stores.