10 Ways to Add Value to Your Offer in the Eyes of the Customer
When buyers make a purchase, price is often the first thing they notice. But the most important thing is the value that the client receives. The value must be higher than the price in the eyes of the buyers. Perceived value goes beyond simple price. People are willing to pay more for your products or services when they see them getting more value and better customer service from you.
Let's take a look at 10 ways that you can add value to your product or service:
1. Give gifts
If you've ever received an unexpected courtesy from a company, you know how gratifying it is. Don't you want this for your clients? The gift doesn't have to be expensive; it can be anything from a postcard to a box of cookies. Even a discounted email will delight your customers. Plus, the gift reminds customers of your brand and business, and if you make them happy, they'll want to stay with you.
2. Collect customer reviews
The best way to learn how to make your products as profitable as possible is to ask customers. Send out a survey about what needs to be added or changed in your company. You will receive valuable feedback that you can use to improve your brand.
3. Combine products
If you know that a customer buys the same product every month, consider sending a special offer to give that product and also present an additional offer for a small surcharge. This is a great way to encourage customers to try other products.
4. Provide fast service or delivery speed
One way to stand out is to guarantee on-time or faster delivery. It is well known and recognized that on-time delivery is very important, customers do not want to wait long. Make sure that all orders are processed on time, this also affects the reputation of your company. Delivery speed is an important part of the value you bring to your customers today.
5. Represent a personal approach
Have you ever received the general response "visit our FAQ"? Or maybe you received an email that is a template and does not respond to your initial request? Or perhaps you ended a phone call with a support representative and had more questions than answers? The impersonal, robotic customer service is disappointing. Therefore, try to answer personally to your clients or ask for your colleagues who can give recommendations to them. During the conversation, address your customers by name, remember the courtesy words and adjust to the mood of the buyer.
6. Work on the design of your product
You can add value to your products or services by improving the design. Beautiful packaging designs will create added perceived value in the eyes of your customers. The first thing that catches their eye is the appearance of your product, which they are interested in. Thus, it will influence their purchasing decisions. The design and packaging of your product should be attractive and informative enough to help your customers make a purchasing decision.
7. Allow testing the product
The client can hesitate for a long time about the purchase, especially if there is not enough information about the product or service. Offer your customers the opportunity to review your products and return them if expectations are not met. This will build trust on the part of the client and add value to your offering.
8. Provide quality service
Customer service is essential when you want to add value to your products and services. Many companies use customer service as their primary source of competitive advantage in the marketplace. A quality product or service is only half the way to getting a customer to make a purchase. Make sure that customers want to come back to you, again and again, take into account their needs, and provide your products at a high level. This will allow you to earn a high reputation among customers.
9. Highlight the benefits
Emphasize why customers should choose you. Here you should think about the competitive advantages and demonstrate them. Benefit highlighting allows potential customers to present the benefits of using your products. Try to think about how your product solves customers' problems.
10. Be socially responsible
The social responsibility of the company has a positive effect on the attractiveness of the company for potential customers. Many shoppers try to choose brands that match their values. People want to support businesses that seek to benefit society. It makes you feel involved in solving existing problems. This, of course, impacts the choice of a company in favor of one that takes on social responsibility.
These 10 ways can be applied to the day-to-day business of a company. There is no doubt that this requires individual adjustments, innovation, and a desire to surpass your competitors. This way, you can add value to the offer in the eyes of the customer!